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EBD is a new reference work for internationally-focused clients who are searching for original and effective design-related solutions for today¡¯s business challenges.¿ª»úƬÊÇÒ»ÖÖеIJο¼×Éѯ¹¤×÷£¬Îª¹ú¼ÊÖØµã¿Í»§ËÕýÔÚѰÕÒÔÀ´µÄºÍÓÐЧµÄÓëÉè¼ÆÓйصĽâ¾ö·½°¸£¬Îª½ñÌìµÄÉÌÒµÌôÕ½¡£ It contains a cross ��"referenced section with business cases that provides an instant impression of the design solutions that some of the major European design agencies have come up with in meeting real-life business challenges. Each case includes an interview with the design manager of the project, a written analysis with illustrations and a short agency profile. The uniqueness of this book lies in the fact that it really focuses on the client¡¯s perspective and shows case studies of international design projects in a European context.Ëü»¹°üº¬Ò»¸öÊ®×ּܡ°ËùÒýÓõÄÒ»½ÚÓëÉÌÒµ°¸¼þ£¬ÌṩÁËÒ»¸ö¼´Ê±µÄÓ¡Ïó£¬Éè¼Æ½â¾ö·½°¸µÄһЩÖ÷ҪŷÖÞµÄÉè¼Æ²¿ÃÅÒ²·×·×ÔÚ»áÒéÉÏÓëÏÖʵÉú»îÖеÄÉÌÒµÌôÕ½¡£Ã¿×Ú¸ö°¸£¬°üÀ¨½ÓÊܲɷÃʱÓëÉè¼Æ¾Àí¸ÃÏîÄ¿µÄ£¬ÊéÃæµÄ·ÖÎöÓë²åͼºÍ¶ÌÆÚ»ú¹¹µÄ¸öÈË×ÊÁÏ¡£¶ÀÌØÐÔÔÚÓÚ£¬Õâ±¾ÊéÔÚÊÂʵ£¬¼´ËüÊÇ·ñÕæµÄ²àÖØÓÚ¿Í»§¶ËµÄ½Ç¶ÈºÍÏÔʾµÄ¸ö°¸Ñо¿µÄ¹ú¼ÊÉè¼ÆÏîÄ¿£¬ÔÚÅ·Ö޵ı³¾°¡£
The book is organised around twelve business challenges that companies are currently facing in their local and international environments.Õâ±¾ÊéÊǾٰìÁË12×óÓÒµÄÉÌÒµÌôÕ½£¬¹«Ë¾Ä¿Ç°ÕýÃæÁÙÔÚÆäµ±µØºÍ¹ú¼Ê»·¾³¡£ The solutions relate to many fields of product design, from branding, packaging and graphic design to new media and 3D design.¸Ã½â¾ö·½°¸Éæ¼°Ðí¶àÁìÓòµÄ²úÆ·Éè¼Æ£¬´ÓÆ·ÅÆ£¬°ü×°¼°Æ½ÃæÉè¼Æ£¬ÒÔÐÂýÌåºÍÈýάÉè¼Æ¡£ The case studies are from agencies in Scandinavia, Ireland, the UK, the Netherlands, Belgium, Germany and France.°¸ÀýÑо¿ÊÇÓÉ»ú¹¹ÔÚ˹¿°µÄÄÉάÑÇ£¬°®¶ûÀ¼£¬Ó¢¹ú£¬ºÉÀ¼£¬±ÈÀûʱ£¬µÂ¹úºÍ·¨¹ú¡£
ISBN : 978-90-6369-172-1 ¹ú¼ÊÊéºÅ £º 978-90-6369-172-1 Notes : Available from end of July 2008 ×¢ £º¿É´ÓÄêµ×£¬ 2008Äê7Ô Format : hardcover ¸ñʽ £º¾«×° Dimensions : 30 x 25 cm ³ß´ç £º 30 x 25ÀåÃ× Pages : 320 Ò³Êý £º 320
€ 45,00 € 45,00
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